The Luxury Fashion Abbreviations and Acronyms
October 4, 2020
A GST can mean Goods and Services Tax instead of Grand Shopping Tote for a non-Chanel fan. Similarly, GP can mean gross profit for a person with financial background instead of Hermes Garden Party. For those who just started to embark on their journey of wanting to own the first or second piece of luxury fashion houses’ creations, be it a bag, clothing, accessory or (costume) jewelry, researching on the related information could be something they do before walking into the boutiques. And it is very common for them to come across many fashion abbreviations and acronyms that do not make sense to them.
As you can see from Chanel’s Instagram post below, she spelled out the full name for Fall-Winter (FW) and ready-to-wear (RTW). However, not all posts (I did not mean only Chanel) were written in such an easy-to-understand way. This Chanel post was featuring a giant imitation pearl wallet-on-chain (WOC). Tempted to own one? yeah…
This article will help you make some sense in a quick way. Do utilize the search function because of the long list.
| Abbreviation/Acronym | Description | Brand | Remarks |
| AW | Autumn-winter | ||
| B | Birkin | Hermes | Bag |
| BB | Mini size | ||
| BGHW | Brushed gold hardware | ||
| C | Chanel | ||
| C | Constance | Hermes | Bag |
| CC | Chanel double C logo motif | Chanel | |
| CD | Christian Dior | ||
| CDC | Collier De Chien | Hermes | Accessory |
| CSGM | Cashmere silk large stole | Hermes | Scarf |
| CW | Colourway | Hermes | Scarf |
| DS | Double Sens | Hermes | Bag |
| ESDW | European Sustainable Development Week | ||
| FSH | Faubourg Saint-Honore, Paris | Store’s location | |
| FW | Fall-winter | ||
| GG | Gucci double G logo motif | Gucci | |
| GHW | Gold hardware | ||
| GM | Large size (grande) | ||
| GP | Garden Party | Hermes | Bag |
| GST | Grand Shopping Tote | Chanel | Bag |
| H | Hermes | ||
| HAC | Le Haut a courroies | Hermes | Bag |
| K | Kelly | Hermes | Bag |
| KDT | Kelly Double Tour | Hermes | Accessory |
| L | Lindy | Hermes | Bag |
| LV | Louis Vuitton | ||
| LVMH | Moët Hennessy Louis Vuitton | ||
| MM | Medium size (moyenne) | ||
| MPA | Multi-Pochette Accessoires | Louis Vuitton | Bag |
| NM | New model | Louis Vuitton | |
| OTG | OnTheGo | Louis Vuitton | Bag |
| PF | Pre-fall | ||
| PHW | Palladium hardware | ||
| PM | Small size (petit) | ||
| PO | Podium order | ||
| PST | Petite Shopping Tote | Chanel | Bag |
| RGHW | Rose gold hardware | ||
| RHW | Ruthenium hardware | ||
| RTW | Ready-to-wear | Clothing | |
| SA | Sales associate | ||
| SD | Store director | ||
| SHW | Silver hardware | ||
| SLG | Small leather goods | Accessories | |
| SM | Sales manager | ||
| SO | Special order | ||
| SS | Spring-summer | ||
| TB | Thomas Burberry | Burberry | |
| TGM | Very large size (tres grande) | Hermes | Evelyne Bag |
| TPM | Very small size (tres petit) | Hermes | Evelyne Bag |
| WOC | Wallet-On-Chain | Chanel | Bag |
| YSL | Yves Saint Laurent | ||
| Abbreviation/Acronym | Description | Brand | Remarks |
Hermes Evelyne I PM Bag refers to Hermes Evelyne Generation #1 Bag in small size. This sling bag was sold and check its product details here if you are keen.
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